CIOTechOutlook >> Magazine >> December - 2015 issue

Ashutosh Data Products: Addressing the Infrastructure Concerns Comprehensively

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Enterprises today are looking to deliver new applications to keep pace with the demands of business. Globalization, mobility, off-shoring and regulatory compliance are keeping them on their toes to upgrade their mission-critical business applications for end users. Virtualization has opened up new frontiers for systems, storage and workload consolidation. It enables businesses to freely mix and match technologies through common management tools developed for distributed heterogeneous resources.

IBM, one of the leading providers of infrastructure solutions, is helping enterprises accommodate growth and change while simplifying their IT environment through its flexible infrastructure solution options. It has a range of infrastructure solutions that support consolidation of Microsoft® Windows®, Linux®, UNIX® and mainframe environments. The technology giant has revamped its channel strategy as new technologies, particularly cloud computing, big data analytics, mobile and social, take partners' roles to the next level and drive changes in how they work with vendors. The market and technology transitions are creating new partner models, and redefining the roles of resellers and distributors.

Ashutosh Data Products, based in Chittorgarh & Jaipur, Rajasthan, has taken this engagement methodology to the next level by educating its customers and making them capable of addressing the concerns related to their IT infrastructure with the best use of modern technology. “We invest good amount of time and resources to understand the exact requirement of the customer. We discuss their plans from the aspect of technology to zero in on the advanced solutions in available technology. We consider even those aspects which can be good from the technology perspective but might not bring any advantage to the customer. We also foresee which product or technology deployment might prove to be a disaster. We do extensive study and suggest the best possible option to them so that they can make the best of their existing infrastructure and get good return from their investment in new infrastructure solutions,” says Ashutosh Pancholi, Director of the company. Once the future planning exercise is completed,this IBM partner helps its customers select the precise hardware for their organization. Working hand in hand with their team, it encourages them to use modern technology in the best possible manner.

The company has deep expertise in providing Blade Server Solutions, Professional Implementation of Web Servers, Microsoft Windows 2008/2012 Server, Virtualization Solutions (with Special Focus on VMware based Virtualization Solutions), Hi-Performance Clusters, Failover Clustering, Storage Virtualization, Server Consolidation, Desktop Virtualization, and On-line Collaboration Solutions. “Blade server is a technology which involves a lot of thought. While using blade server, we have developed a technology in which we can use different types of servers, with having connectivity options in a single one. This makes the resources easily available for connectivity and manageability, all consolidated in one. At the same time IBM has ensured while designing that there is No Single Point Of Failure. IBM has made most part of the blade server technology public and they have one independent website supported for this particular purpose known as blade.org, through which the basic blade technology is available to all,” says Ashutosh.

Effective Server Consolidation

The company provides server consolidation solutions for both small and large enterprises. For the small enterprises who cannot afford to make huge investments, it suggests server consolidation in a basic way. By putting the virtualization layer all together, the company enables them to utilize the resources completely. When it comes to the big corporate houses, the company consolidates their entire infrastructure. “One must also invest to eliminate the risk of losing data because of some natural disaster and plan for some disaster recovery site. At the same time the consolidation can be prepared for infrastructure running in hybrid environment. We offer customized cloud solutions of IBM,” shares Ashutosh. Being the only cloud partner of Microsoft, IBM, VMware and Veeam cloud solutions in Rajasthan, the company utilizes high speed IP based communication services to smoothen interoperability which can invariably ensure low friction movement of workload in hybrid cloud. As far as the IBM cloud solution is concerned, the company closely operates with IBM for IBM smart cloud solution; right from the day IBM acquired Softlayer for their enterprise cloud solution.

Improved Server and Storage Utilization

Enterprises today are looking to make better use of IT assets by improving server and storage utilization, and sharing Input/Output resources throughout the business. In most of the cases they already have some sort of virtualization in place. Virtualization is another area of expertise for Ashutosh Data Products and it extends to server consolidation, desktop virtualization, infrastructure virtualization, network virtualization and storage virtualization. The company is keen to preface the entire IT infrastructure resources readily available to the organization, in the best possible manner.

Ashutosh Data Products looks at its customer’s storage resources, communication standards and their application demand to figure out the number of requirements for hardware resource and the application demand that should be made available. “We are answerable to the IT administration for proper manageability and administration of company and shareholders. We do suggest providing little bit more resources than what is actually required today. But we do not recommend over populating the resource area and investing heavily in something which is actually not required. We keep in mind everything that is required today and in coming years. We also have to keep the scalability option open for storage resources and power resources,” says Ashutosh.

Vikram Ranka, VP operations at Western Drugs Limited, shares his experience while engaging with the experienced team of Ashutosh Data Products, “Apart from providing solutions and services, the company puts forward valuable suggestions on what to do next to improve IT infrastructure. We have been working with them for four years and they have always surpassed our expectation. Unlike other vendors, they structure future road map and completion of work is done systematically, that is, phase by phase. This enhances transparency of work flow, speed of progression and helps in a great way with fund allocation.”
Moving ahead Ashutosh Data Products is planning to enter the healthcare sector with its eyes on robotics, analytics, deep rooted analytics, collaborative analytics, medical imaging and analysis, compute assisted logical remodelling of any medical solution, control of any medical life saving device, and deep rooted genome analysis etc. The Rajasthan based company has also extended its presence to Jaipur where customers can gain hands-on experience of IBM BladeCenter Servers with Virtualization and other technology deployed.

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