Mouse Back Solutions: Generating Increased Online Sales with Competent SEM Services


Karthik M
Founder
The Google Technology solutions domain is increasingly gaining traction with businesses rapidly employing these solutions to enhance their online presence thereby growing and engaging their audiences effectively. New patterns of online search and perennially improving ecosystems propel the wheels of this revolution. This is achieved through a multitude of avenues offered by digital marketing such as pay-per-click services, social media platforms and so on. To implement such services customers are on the lookout for solution providers to demystify the various optimization tactics and offer a one-stop solution for their requirements. Coming to the fore, Chennai headquartered Mouse Back Solutions’ holistic audit capability, novel methodologies on fractional attribution and track record of generating growth for clients’ online business is what sets this company apart amongst the throngs of solution providers in this domain. “We offer a 360-degree, comprehensive audit of the client's digital marketing campaigns, where we thoroughly examine their existing search engine marketing program to locate gaps and determine opportunities. Then we evolve strategies and tactics to meet targets on online revenue or leads within a trial period,” informs Karthik M, a digital marketing expert with a 17-year proven track record and the founder of Mouse Back Solutions.

While the company delivers end-to- end solutions to their host of renowned clientele, where required, Mouse Back also assists clients with managing just audits and conducting workshops and training
sessions for in-house teams to ensure that the employees are at par with the best of industry standards. “We work as an extension of the client’s marketing team and do whatever output is best for the client, regardless of our agency interests,” reveals Karthik.

" We offer a 360-degree, comprehensive audit of the client’s digital marketing campaigns, where we thoroughly examine their existing search engine marketing program to locate gaps and determine opportunities "

With a strong hold in this domain, Mouse Back proffers a gamut of innovative services under Search Engine Marketing – audit, consultancy and training, managing SEM programs, vendor selection, turnkey projects taking over the client’s entire digital marketing. The team assures maximum optimization through their customized and advanced manual analysis rather than delivering a churn of automated reports - a cookie-cutter approach adopted by most solution providers and e-commerce partnerships. The company also offers online sales growth through their Search Engine Optimization services. Giving priority to content in their SEO strategy, the company offers cutting-edge link-building techniques that have resulted in massive growth in online revenue for clients. Yet another key offering is Online Marketing for hotels. One of the largest industry verticals and with a huge potential in India, hotels largely depend on OTAs (online travel agents) for hotel bookings, often paying an enormous amount of commissions. Mouse Back spearheads this challenge to redirect online reservations straight to the hotel website through advanced online marketing and offers to get paid only on performance. Having managed campaigns in 20 European countries for two FTSE 250 clients in the UK for years, the Mouse Back team is currently involved in an extensive hotel marketing project for rhotels.ae and a turnkey project for tour-dubai.com. In India, Mouse Back has also been working for MS Chola mandalam Insurance to grow their e-commerce leads. Starting in 2011 in the UK with group companies later in UAE and India, the company has expansion plans primarily in the UK and UAE.